AGC of America is committed to the success of its member firms and the entire construction industry. Construction marketing resources including publications, products, a peer network and a knowledge source are offered to help increase the profits and visibility of member and non-member firms.

Construction Marketing Knowledge Base

This resource will provide useful articles and helpful tips on how to better market your firm on topics including: firm image, marketing inside the firm, sales tools, and other marketing issues. Information will continuously be added to the Construction Marketing Knowledge Base, so be sure to check back often.

Interactive CD Customizes Marketing Plans

Marketing Your Firm: A Proven Process for Contractors is a CD with more than eight hours of exercises and case studies to show how to position your firm for growth in specific target markets. A companion Instructor's Manual can adapt this tool to become part of a marketing curriculum.

Additional Marketing Products

Visit the AGC Online Bookstore for more construction marketing publications collected to help develop your business.

Construction Marketing Committee

Marketing professionals from construction contracting firms comprise the AGC Construction Marketing Committee whose mission is to advise AGC members of new market opportunities, to follow and report on trends in the construction market, and to advise members on the techniques and tools of marketing. This active committee shares a wealth of expertise from contracting firms of various sizes in many different geographic areas. To get involved, contact staff associate Mike Stark, starkm@agc.org.

Construction Marketing E-Forum

If you are an AGC member who would like to be kept up to date on construction marketing issues and activities, please sign up for the AGC Construction Marketing E-Forum.  To sign up for this E-Forum, click here.

Presentations from the 89th Annual Convention

Did you miss the marketing presentations from the Convention? You can now download them from the 2008 Convention Presentations archive.